Scripps' Classifieds Project Names: * New classifieds - how imaginative. * MAAP - Much Anticipated Advertising Platform * SEDFAM - Squeezing Extra Dollars From Advertising Model * UPA - Unified Platform for Advertsing * HAWAII - How Advertising Was Almost Internet Inhibited * Make up your own * a cede foils nil sins * Classifieds: Or how I learned to stop worrying and love E.W. Scripps. TheRealClassifiedsQuestion and TheDynamicConundrum and HowToMakeDecisions Goals: I hope to establish a framework for advertising that allows Scripps to unify the management of advertising both online ond off. Initially focusing on print, but possibly having applications on the category and broadcast sides as well. In essence, I view the problem as a matter of friction. Since the majority of our income comes from advertising it follows that: * we should endeavor to make it easy for advertisers to give us advertising materials, * we should make it easier for us to accept those advertisements, * we should make it easier for us to deploy those advertisements, and * we should make it easier to connect consumers to clients via their advertisements. * Along the way, we should look for additional revenue opportunities that can be added ( supscription based features like early-access, peripheral sales, etc ) Classifieds Technical Design Goals: * create plugin api's to allow the flexibility to plugin upsell features, possibly even controlled/contributed by the BU's. * create services independent of fast forward so that FF and non FF sites can enjoy a common advertising platform. This will also allow us the flexibility to upgrade FF independent of advertising. See DistributedPzn for my proposal on how. This project will demo many new concepts brought to Scripps via the CTO and PMO. * ClassifiedsTigerTeam Scope: ProposedDevelopmentTracks * TradtionalClassifieds * TopAds * DisplayAds * InsertionOrders * AdRover * AdTaker * CallCenter * AdMinder * AdCenter Docs: Use Cases: *PublicUser - BrowseAds - SearchAds - TopAds
http://classifieds.hgtv.com/Static - HGTV Classifieds |
http://www.thedailycamera.com/classifieds/ - Boulder Classifieds |
http://goshopnaples.com - Naples GoShop |