Scripps' Classifieds Project Names: * MAAP - Much Anticipated Advertising Platform * PABM - Platform for Advertising Business Model * AIP - Integrated Advertsing Platform * Make up your own Goals: * I hope to establish a framework for advertising that allows Scripps to unify the management of advertising both online ond off. Initially focusing on print, but possibly having applications on the category and broadcast sides as well. In essence, I view the problem as a matter of friction. Since the majority of our income comes from advertising we should endeavor to make it easy for advertisers to give us advertising materials, we should make it easier for us to accept those advertisements, and we should make it easier for us to deploy those advertisements. Scope: * tradtional classifieds * TopAds * DisplayAds * InsertionOrders * AdRover * AdTaker * CallCenter * AdMinder * AdCenter Docs: Use Cases: *PublicUser - BrowseAds - SearchAds - TopAds
http://classifieds.hgtv.com/Static - HGTV Classifieds
http://www.thedailycamera.com/classifieds/ - Boulder Classifieds
http://goshopnaples.com - Naples GoShop
SearchCases BrowseCases *`Advertiser` *SiteAdmin *CallCenter Feeds: *FeedsForLiners *FeedsForDisplayAds *`FeedsForIPIX` *FeedsForPowerOne *FeedsForEmploymentWizard *FeedsForCityFeet *FeedsForCareerCast * RecursiveReentrantFeeds Design: Datamodel: Status: Schedule: CommentsFromThePmo