Scripps' Classifieds

Project Names:

	* MAAP  - Much Anticipated Advertising Platform

	* SEDFAM  - Squeezing Extra Dollars From Advertising Model

	* IAP - Integrated Advertsing Platform

	* HAWAII - How Advertising Was Almost Internet Inhibited

	* Make up your own


Goals:

	I hope to establish a framework for advertising that allows Scripps to unify the management of advertising both online ond off.  Initially focusing on print, but possibly having applications on the category and broadcast sides as well.  In essence, I view the problem as a matter of friction.  Since the majority of our income comes from advertising it follows that:

	* we should endeavor to make it easy for advertisers to give us advertising materials, 

	* we should make it easier for us to accept those advertisements, 

	* we should make it easier for us to deploy those advertisements, and 

	* we should make it easier to connect consumers to clients via their advertisements.

Scope:

	* TradtionalClassifieds

	* TopAds

	* DisplayAds

	* InsertionOrders

	* AdRover

	* AdTaker

	* CallCenter

	* AdMinder

	* AdCenter

Docs:

Use Cases:

	*PublicUser  - BrowseAds  -  SearchAds  -  TopAds
<table><tr><td>http://classifieds.hgtv.com/Static - HGTV Classifieds</td></tr>
 <tr><td>http://www.thedailycamera.com/classifieds/ - Boulder Classifieds</td></tr>
 <tr><td>http://goshopnaples.com - Naples GoShop</td></tr></table>


SearchCases

BrowseCases

	*`Advertiser`

	*SiteAdmin

	*CallCenter

Feeds:

	*FeedsForLiners

	*FeedsForDisplayAds

	*`FeedsForIPIX`

	*FeedsForPowerOne

	*FeedsForEmploymentWizard

	*FeedsForCityFeet

	*FeedsForCareerCast

	* RecursiveReentrantFeeds


Technology:

	* IPIX RimFire will likely be used to ease the image submition process.

	* Ektron WebEditPro might be used for text composition.

	* HandmadeSw Image Alchemy or ImageMagick may be used for image display and manipulation online.

	* Aladin ghostScript ma be used for postscript creation and manipulation for print.

  
Design:

	* ClassPublicInterfaceFlow

	* ClassAdminInterfaceFlow

Datamodel:

Status:

Schedule:


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