keys to smart (cms) decisions regurding build versus buy: 1. trust in your people (and if they breach your trust then perhaps you do need 'smarter' people); 2. accrue experience (i.e. walk, don't run - if you can possibly avoid it); do small cms projects first; run pilot projects; get your managers used to framing their requirements in a useful way (no, really); 3. look for staff and suppliers that understand your business needs; don't believe the sales talk, look at their track records and talk to their clients; 4. demand healthy balance sheets and cash flow, because consolidation probably is on the way (just not as soon as some people thought).