How will users react to a fully dynamic personalized site? * Filters may make the site seem sparse. Possibly, the answer is to use PZN to prioritize content, not filter it. * users may feel that their privacy is being infringed upon. Perhaps the dynamic aspect should focus on functionality not tied to a single identity. How will advertisers react to a fully dynamic personalized site? * Overly targeted ads may not reach many people. The nature of the individual needs to be taken into consideration - is it more important to get the message out to a broad audience, or are click-thru rates the most important? How will editors/webmasters react to a fully dynamic personalized site?