The Real Classifieds Question is what can the BU's sell? Before we go too far, we should have a catalog of upsells, packages, ad types, etc. This should include what they can sell now, what they anticipate being able to sell, what advertisers are asking for, etc. Special attention should be paid to '''''how they sell it'''''. A priority should be attached to each. Consider this thread - a high revenue ad is sold, but not based on impressions, click thru's or other technical merits, but a simple sponsorship with a flashy ad. Emphasis was put on the quality of the ad - the need for a call-to-action. From: Schaefer, Katherine [mailto:SchaeferK@KNEWS.COM] Sent: Wednesday, April 24, 2002 4:44 PM To: CORP-INTERNETINFO@LISTS.SCRIPPS.COM Subject: Re: INFORMATION about Firestone Jim et al -- I sold this for a flat $2000. I told them I would give them 100,000 impressions throughout News, Sports, and Business. Actually the conversation was more about what we would do for a call to action in the ad, than it was about rate, impressions, etc. We are offering a free set of tires (up to $500) and when they enter to win they get an e-mail back for $10 off an oil change. The idea was to offer them creative and an interactive call to action that they could not receive from any other advertising vehicle. We'll see what kind of response he gets. Generally, for these ads -- and now we've sold another Eyeblaster type ad for $1500- I sell by positioning on a particular section--the ad will come up over the content and then move across the page to end up in a 120 x 240. I find that advertisers unfamiliar with the Internet really don't understand impressions, but they can understand sponsorship of a particular section. So, if you have the capability of allowing them to sponsor a particular section exclusively or on a rotating basis with just a couple advertisers, that seems to work, no matter what kind of ad it is. Hope that helps. Kathy Schaefer Online Sales & Marketing Manager The Knoxville News-Sentinel www.Knoxnews.com 208 W. Church Ave. Knoxville, TN 37902 phone: 865-342-6810 fax: 865-342-6563 e-mail: schaeferk@knews.com <> > -----Original Message----- > From: Coleman, Jim > Sent: Wednesday, April 24, 2002 10:52 AM > To: Schaefer, Katherine > Subject: INFORMATION > > > Katherine, > > Could you provide me with some information related to the shoshkeles ad - > number of impressions you give the advertiser, rate, etc? See the > comments below from Mr. Tinsdale > > > > Jim, > > This one sold last week for $2000 for the month. kathy schaefer can give > you details on how many impressions and positioning she's giving them. > > > the preloader is just so it works right in this display. it wont' have > that in implementation. It'll just drive on when people come to the page. > > -ed > > > ******************************************************* > Thanks, > Jim W. Coleman III > New Media manager > The SUN Newspaper > 360-792-9223 > IM: thesunlink >