If the project were to be under taken as a series of upgrades to the existing systems, it could have proceeded as follows:

'''DisplayAds Upgrades'''

	* original manifest notes and kept in the packing slip .

	* logging to be formatted with timestamp, ad number where applicable.

	* http uploading of images and manifests enabled.

	* manual entry of manifest data for indivdual ads enabled.

	* address information support added to packing slips / manifests.

	* feed set up to accept address, phone etc

	* ads AND advertisers fall into hierarchies

	* system pulls configration from central config server.

'''Classifieds Upgrades'''

	* ads get decorations added for display and search ( milage, make , model, bedrooms, etc ) .

	* ads have a 'feed source' assocated with each ad so individual feeds can be reloaded safely.

	* ads get discrete schedule entries for each day, and for each syndication target.

	* ads get components ( images, pages, etc ).

	* newly encountered classifications are created automatically, but unapproved.

	* daily email sent to site admin explaining errors, actions that need to be taken, etc.

	* and actual admin that unites all ads.

	* admin to include feed configuration and syndication config.

'''AdRover'''

	* split to a separate process for each site

	* to support html mail

	* to alert advertisers and/or account reps about pending renewal/upsell opportunities.

'''AdTaker'''

	* expanded to Advertiser Dashboard

	* dashboard to include print information ( how )

	* ad placement to standardized, but include an upsell plugin api similar to the manifest parser plugin api.

	* how to handle retail advertisers?  Can this be standardized?

'''PZN'''

	* to be an extention of AdRover

	* to provide personalized blocks via a topads like mechanism.  This could be the first use of DistributedPZN at Scripps.

''Notes''

	* users and advertisers converge under this model.  There are no transient advertisers.  But there are now different grades of users - UnknownUsers, KnownUsersWithNoPzn, KnownUsersWithPzn,KnownAdvertisers, KnownRetailAdvertisers